Wednesday 17 April 2013

'MRP' - TOOL FOR CONSUMER EXPLOITATION!


  • Maximum Retail Price (MRP) is a tool used to extort exorbitant money from consumers. Government in conspiracy with the trading community implemented it to give impression to the consumers that their interests are taken care off, where as it is totally false.
  • Consumers are under the impression that MRP printed on the products is controlled by the Government. Truth is that manufacturers are free to print any amount in the name of MRP. There are no guidelines or formula given by the government, which can restrict trading community to print the relevant MRP.
  • How consumer interests can be protected in absence of a government guide line - by calculating how much profit one can add in their Production Cost, for writing MRP. In absence of any such mechanism, Trading community is making the consumer's to cough out more money and exploiting them by projecting that MRP is the price fixed by the Government.

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